No, soy is not bad for the environment

Soy is the main ingredient in our cheese. Surprisingly often, we get asked some version of this question: "Isn't soy bad for the environment?" The short answer is: No, quite the contrary. The rest of this post is devoted to the long answer. Since we started working on Yeti Cheese,…

Vegetarians are our main target market

We make plant-based cheese, so why would our main target market be vegetarians, who of course do eat cheese from animals? The reason is the same why we started Yeti in the first place: We want to make animals obsolete in food production. Therefore, we need to convince people who…

You can now buy Yeti Cheese

Well, actually, you can already buy it for 10 days, but I didn't get around to write this post earlier. Better late than never, as they say. The last week has been crazy for us, as we produced our first "big" batch of Yeti Cheese. Big in quotes because 31…

Negative externalities: What's the true price of beef and cheese?

Meat and dairy production have negative effects on the environment, on our health and on animal welfare. One way to economically quantify these negative effects is with the concept of negative externality. A negative externality is a cost that affects a third party who did not choose to incur the…

The environmental benefit of eating local is overrated

There's a common misconception that eating locally produced foods is important from an environmental point of view. Even the UN tweeted about it. This is wrong. Transport makes up only 6% of the greenhouse gas emissions from food: Source: Our World in Data.The reason for this is that most…

Why we make plant-based cheese

There are a lot of reasons why we shouldn't eat animals or animal-based products such as cheese. The simplest reason is that it's not necessary. We can get the same taste, feel and nutrition by making plants into cheese directly. Using animals to make foods complicates the production process, makes…