Yeti is a Facebook-Free business

Yeti will not use any of Facebook's products from today onwards.


Facebook controls some of the most used apps such as WhatsApp, Instagram, Messenger, and of course, Facebook. They have shown time over time that they don't care about their users' privacy and are willing to do anything to maximize their stronghold and power.

It's clear that consumers and society always lose when one company becomes too big. That's why there are monopoly and anti-trust laws that try to prevent and regulate such cases.

Tech companies such as Facebook and Google have new business models and therefore have managed to evade those laws. Luckily, this is changing, as governments are introducing more laws that aim at breaking up and regulating these companies to protect consumers.

But we can't only rely on our governments to take action. Every single consumer's decisions also matter. If enough people stop using Facebook's products, their power will diminish.

This is easier said than done, because these products have network effects. That means that the value of the product to the user increases exponentially for every additional user. For example, you wouldn't use WhatsApp if none of your friends were on it. At the same time, it's much harder for you to switch to a different messaging app like Signal because you need to convince all your friends to join, too.

It's hard but not impossible.

From today onwards, we pledge that Yeti will not use any products by Facebook. As stated in Basecamp's blog post, which inspired our decision, this means:

  1. We do not buy advertisement on Facebook, Messenger, Instagram, or WhatsApp.
  2. We do not use Facebook, Messenger, Instagram, or WhatsApp to promote or represent our business or to communicate with our customers.
  3. We do not assist Facebook in its data collection regime through use of Facebook social Like buttons or by offering Facebook logins.

This was not an easy decision. For example, Instagram and Facebook are important platform for us to stay in touch with current and prospective consumers. It's clear that by taking this decision, we will lose customers and money. However, it is the right thing to do and this is something that's more important than financial success.

As a customer, you can be assured that none of the money you spend with us goes to Facebook.

Now, go and buy our cheese so we can make up for the lost revenue 😝

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